HEDS
Heavy Equipment Dealer Solutions LLC
Heavy Equipment Dealer Solutions LLC
HEDS is a heavy equipment dealership services firm serving dealers, rental companies, and equipment groups across the United States. We combine onsite operational audits with hands-on management training to stop margin leakage where it starts — on the shop floor.
Onsite operational audits that find the dollar leaks in your service, parts, and rental departments. We walk your floor, pull your ERP reports, and show you exactly where the cash is leaving.
Learn More →Onsite training that installs the daily operating discipline to stop the leaks from coming back. 5 days at your dealership or rental company with your real data, your people, and your shop floor.
Learn More →Heavy equipment dealerships, rental companies, and equipment groups with:
Book a 30-minute discovery call. We'll review what's happening and recommend where to start.
Get in TouchWe walk your floor, pull your ERP reports, and show you exactly where the cash is leaving. Not a desktop review — a full onsite operational audit of your service, parts, and rental departments.
Client pulls 4 standard ERP/DMS reports. HEDS builds a baseline snapshot before arriving onsite.
1-3 days onsite. Shop floor walk, parts counter review, rental yard inspection, ERP report verification, manager interviews.
Detailed report with dollar-quantified leaks, prioritized fix list, and recommended next steps. Delivered within 5 business days.
For PE-backed equipment groups, dealers, or rental companies evaluating an acquisition or preparing for sale:
All pricing built from a $200/hour labor rate. Inspections are scoped based on dealership or rental company size and number of departments audited.
| Service | Duration | Price |
|---|---|---|
| Single-Department Audit (Service OR Parts OR Rental) | 1 day (8h) | $1,600 |
| Full Branch Audit (Service + Parts + Rental) | 2 days (16h) | $3,200 |
| Multi-Branch Audit (3+ locations) | 1-2 days/site | $1,600–$3,200/site |
| Acquisition Due Diligence (EBITDA quality) | 3-5 days | $4,800–$8,000 |
| Findings Report (always included) | — | Included |
| Travel and lodging | — | Billed at actuals |
Custom scopes available. Deep historical audits (6+ months of trend data) available at additional cost.
Position-specific onsite training that installs daily operating discipline — using your real data, on your floor, with your numbers. Not a webinar. Not a book. Not a generic management seminar.
Heavy-equipment dealers, rental platforms, and equipment groups track KPIs but fail on the daily behaviors that drive them. The Academy closes that gap — onsite, with your real data, using exact operating standards developed across multi-location product support leadership on the dealer floor.
You leave with standards installed — not just slides reviewed.
Each track is a standalone program with its own interactive dashboard and 50-question certification assessment. All tracks share a Day 1 financial foundation so every role speaks the same language before breaking into position-specific work. Click any track to preview the curriculum syllabus and sign up.
Stop managing by month-end reports and start driving the shop floor daily. This track installs the operating discipline that turns absorption rate, labor recovery, WIP control, and technician productivity from monthly surprises into daily habits. Participants leave with their own scorecard, a 90-day action plan built on their real data, and the daily rhythms that keep service contribution where it belongs — above 60% of fixed costs.
Internal production only — no retail labor sales, just fleet uptime. This track builds the discipline that keeps rental equipment rent-ready and the shop priority-driven: PM compliance, fleet reliability, turnaround standards, and wrench-time efficiency. Participants build scorecards from their own fleet data and leave with a 90-day plan to move MTTR, PM compliance, and rent-ready turnaround in the right direction.
Own the rental department P&L from fleet utilization to damage recovery. This track installs the commercial discipline that separates profitable rental operations from equipment parking lots: rate realization, time and dollar utilization, fleet capital allocation, contract and damage recovery, and logistics dispatch. Participants leave with their own department scorecard and a 90-day plan built on their actual fleet data.
Run the parts department as the profit center it should be — not the cost center everyone tolerates. This track installs the discipline that turns inventory, margin, and fill rate into managed outcomes: stock order efficiency, obsolescence control, parts-to-labor ratio, and salary as a percentage of gross profit. Participants leave with a profit-leak diagnostic built on their own data and a 90-day plan to move every KPI in the right direction.
Cross-departmental leadership across parts, service, rental, and sales. Covers branch P&L, staffing, safety, customer retention, and branch-level KPI orchestration. Curriculum in development.
Multi-branch orchestration, capital allocation, dealer group strategy, and executive KPI oversight. Curriculum in development.
Lightweight data package — four out-of-the-box reports, no raw ERP dumps required. HEDS returns a one-page Current State Scorecard before onsite start.
Classroom + floor time + live process redesign using the client's real data. Every participant builds their own scorecard and 90-day action plan. Cap: up to 12 leaders per cohort.
Virtual sessions focused on the specific areas where execution is not progressing as planned. Purchased separately — not automatic, not bundled.
Every program begins with a shared financial foundation so all participants speak the same language: absorption, EBITDA and margin drivers, ROI on operational decisions, variable vs. fixed expense management.
After the foundation, participants break into position-specific tracks with standards, checklists, scorecards, and role-play exercises tailored to their daily responsibilities.
Every module follows: Diagnose → Standard → Rhythm → KPI → Role-Play → Accountability. If the participant cannot leave the room and execute the standard tomorrow without HEDS present, the module is filler.
5-20 modules per track, each following the same pattern: Diagnose → Standard → Rhythm → KPI → Live Fix → Accountability
Browser-based calculators where managers enter their own numbers. No software install. Works on any device. Kept after training.
50-question timed test (90 min). Tests industry knowledge, not HEDS methodology. Score, module breakdown, and focus area recommendations.
Written plan from each participant's own dealership or rental company data. Signed, dated, and committed to review. Days 1-30 install rhythm, 31-60 fix leaks, 61-90 sustain.
Individual manager training or location packages — 1 week per manager, one-on-one with Daniel. Location packages include cross-functional integration so your whole team works together.
Book a 30-minute discovery call. We'll review your current state, identify the top 3 operational leaks, and recommend the right track for your team.
Book a Discovery CallBook a 30-minute discovery call. We'll review what's happening in your operation and recommend where to start — whether that's an inspection, training, or both.
| Service | What It Does | Starting At |
|---|---|---|
| Due Diligence & Inspections | Onsite audit that finds the dollar leaks | $1,600 (1-day, single department) |
| Training & Academy | 5-day onsite program that installs the discipline | $8,000 (5-day, up to 12 participants) |
| Follow-Up Coaching | Virtual sessions targeting specific stalled metrics | $300/session |
| Acquisition Due Diligence | EBITDA quality and operational risk assessment | $4,800–$8,000 |
All pricing built from a $200/hour labor rate. Travel billed at actuals.